Our Story

Founded in 2020, we are a small Australian company building a safer and simpler way to buy your dog online.

We understand the process of finding a puppy can be a 'ruff' experience. So many websites, no transparency around ethical standards, and no support along the way! And this is a big problem, not just for us humans. Many of the issues dogs face - from health concerns, to behavioural problems, and even ending up in shelters - can be traced back to a difficult start in life.

We believe the single biggest difference you can make to a dog's life, and the wider industry, is at the very start.

This is why we're building a better beginning - we are revolutionising this industry and building the future for responsible pet ownership. One pup at a time. Our mission is to help every dog and every owner start off on the right paw.

Our Team

Adelaine Ho

Adelaine Ho

CPTO, Co-founder

Adelaine has a breadth of experience building marketplace solutions. She is determined to help people find responsible breeders through virtual vetting technologies, empower a new generation of puppy parents and is looking forward to digitalise and disrupt the process of buying a pet online. She has fallen in love with Finnish Lapphunds since discovering the breed.

Nathan Olivieri

Nathan Olivieri

CEO, Co-founder

Nathan used to be a journalist, and loves to tell stories. Particularly stories that inspire people to make a change for the better. He’s worked on building sustainable products for some of the biggest companies in the world, and is now on a mission to build the best start in life for dogs everywhere. He is also a bit of a fanboy when it comes to Beagles.

Imogen Game

Dr. Imogen Tomlin-Game

CVO, Chief Veterinary Officer

Imogen is a small-animal veterinarian, and dog fanatic. She has practised as a vet in Australia and the UK, and is super passionate about animal welfare. She is fascinated by animal behaviour, instructing as a dog trainer in her spare time. When she’s not working, you’ll find her out exploring with Oska, her Jack Russell x Shih Tzu.

Annie Roberts

Annie Roberts

Product & Operations Manager

Annie has a strong background in customer service and support but has transitioned into Product and Operations Manager for RightPaw. She has a passion for animals and believes in the RightPaw vision for animal welfare. She has a Certificate II in Animal Studies and aspires to be a vet nurse one day. Annie is also an avid dog lover and absolutely adores her sister's Hungarian Vizsla named Bunny.

Jerome Ramos

Jerome Ramos

Senior Software Engineer

Based in 🇵🇭 Cebu, Philippines, Jerome is a product-minded software engineer who thrives on creating products people love to use. He brings a broad experience from working in different domains and is excited to learn and contribute to the pet industry. Jerome grew up playing with dogs and is now saving up for his dream breed, the Shiba Inu!

Karina Salem

Karina Salem

Customer Support Specialist

Based in 🇵🇭 Bacolod, Philippines, Karina has a passion for problem-solving and is dedicated to delivering exceptional service. She's committed to ensuring that every customer's needs are met and their issues are resolved promptly. In her spare time, Karina loves exploring art and culture, visiting art museums and galleries. She also loves to capture hilarious expressions of her beloved Schweenie, Tommy.