Our Story
Founded in 2020, we are a small Australian company building a safer and simpler way to buy your dog online.
We understand the process of finding a puppy can be a 'ruff' experience. So many websites, no transparency around ethical standards, and no support along the way! And this is a big problem, not just for us humans. Many of the issues dogs face - from health concerns, to behavioural problems, and even ending up in shelters - can be traced back to a difficult start in life.
We believe the single biggest difference you can make to a dog's life, and the wider industry, is at the very start.
This is why we're building a better beginning - we are revolutionising this industry and building the future for responsible pet ownership. One pup at a time. Our mission is to help every dog and every owner start off on the right paw.
Our Team
Adelaine Ho
CPTO, Co-founder
Adelaine has a breadth of experience building marketplaces. She is determined to help people find responsible breeders through virtual vetting technologies and is motivated to work towards a future with no dogs in shelters, by ensuring all pups are placed in their forever homes from the very start! She has fallen in love with Samoyeds and Finnish Lapphunds since discovering the breeds.
Nathan Olivieri
CEO, Co-founder
Nathan used to be a journalist, and loves to tell stories. Particularly stories that inspire people to make a change for the better. He’s worked on building sustainable products for some of the biggest companies in the world, and is now on a mission to build the best start in life for dogs everywhere. He is also a bit of a fanboy when it comes to Beagles.
Dr. Imogen Tomlin-Game
CVO, Chief Veterinary Officer
Dr. Imogen is a small-animal veterinarian, and dog fanatic. She has practised as a vet in Australia and the UK. Dr. Imogen strongly believes we can effect the most change and make the biggest difference for animal welfare in educating the public about responsible ownership and working with responsible breeders. She is fascinated by animal behaviour, instructing as a dog trainer in her spare time.
Annie Roberts
Product & Operations Manager
Annie has a strong background in customer service and support but has transitioned into Product and Operations Manager for RightPaw. She has a passion for animals and believes in the RightPaw vision for animal welfare. She has a Certificate II in Animal Studies and aspires to be a vet nurse one day. Annie is also an avid dog lover and absolutely adores her sister's Hungarian Vizslas, Bunny and Koala.
Jerome Ramos
Senior Software Engineer
Originally from 🇵🇭 Cebu, Philippines, Jerome is a digital nomad and product-minded software engineer who thrives on creating products people love to use whilst travelling the world. He brings a broad experience from working in different domains and is excited to learn and contribute to the pet industry. Jerome grew up playing with dogs and is now saving up for his dream breed, the Shiba Inu!
Shalter Juarana
Customer Support Specialist
Based in 🇵🇭 Bacolod, Philippines, Shalter believes in delivering exceptional service with empathy. Shalter's attention to detail allows him to ensure every customer's needs are met and their issues resolved promptly. In his spare time, you can find Shalter behind the lens of a camera allowing him to capture the world's beauty through his lens. He has a soft spot for Miniature Dachshunds as they're loyal, perky, and cute whenever they run towards him.
