The all-in-one solution for responsible breeders

Promote your breeding program, receive puppy applications, screen applicants, offer puppies and stand out as a responsible breeder.

  • Spend more time on your pups and let us take care of the rest

    • Increased visibility

      Create a public page for your breeding program, to showcase puppies, litters, and reach a wider audience.

    • Recognition & community

      Enhance your reputation as a responsible breeder with RightPaw's transparent verification process.

    • Breeder management tools

      Our all-in-one platform simplifies applications and messaging, to help you stay organised and efficient.

  • Be recognised as a RightPaw verified breeder

    • Stand out and elevate your breeding program
    • We welcome all breeders who abide by our Code of Ethics, developed in line with major associations and state legislation.
    • Join our community of responsible breeders
    Join today
  • Save time across your entire breeding program

    Receive puppy applications
    Whether you’re advertising on your personal website, Facebook, Instagram, dogzonline or any where else, manage all your applications into the one place through your RightPaw breed profile.
    Screen puppy applicants
    Chat with potential families
    Announce a litter
    Offer puppies
  • How to get started on RightPaw

    Documentation Icon


    Create an account

    Create your breed listing and experience how the platform works - no payment required.

    Welcome Call Icon


    Book a Welcome call

    Have a short Welcome Call with RightPaw, to verify your breed profile.

    Verification Icon


    Get RightPaw verified

    Your breed profile goes live on RightPaw, with your own RightPaw Verified badge.

    Share Profile Icon


    Share your profile

    Share your breed profile with applicants to start managing your breeding program on RightPaw.

  • Trusted by responsible breeders across Australia

    Hear what our RightPaw breeders are saying

  • 144k+

    monthly visits


    puppy applications


    verified breeders

  • Recommended by

    Orivet logoPurina logoWhelping Supplies logoVets Choice logo
  • How much does RightPaw cost?

    Monthly Flexi Membership


    All plan inclusions:

    • Be recognised as a responsible breeder
    • Showcase and advertise pups, litters and parent dogs
    • Higher quality applicants
    • Professional RightPaw breed profile page(s) ranked on Google
    • All in one breeder management tool

    Popular - 25% off

    Annual Pro Membership


    (Billed at A$180/year)

    All monthly inclusions PLUS:

    • All year round exposure
    • Exclusive breeder discount & perks
    • Responsible breeder membership kit
    • Dedicated marketing support call
  • We're helping all dogs start off on the RightPaw

    And responsible breeders are the solution.

    We believe the biggest difference you can make to a dog's life is at the very start. And that starts by empowering responsible breeders. So we created RightPaw to give breeders even more superpowers. And support them with the right tools to stand out, and find the best families for their dogs. It's been built with breeders, for breeders.

  • Have all your payments in one place with RightPaw Offers

    Included in membership

    Puppy offers in one place

    Puppy parent support

    Learn more
  • FAQs

    RightPaw is a website that features trusted and ethical Australian dog breeders, and helps connect them with responsible owners. Being part of RightPaw will help you showcase yourself as a responsible choice for new dog owners, and will give you a beautiful listing per breed to professionally represent your breeding program. Our online platform will also help you easily manage your enquiries and your application process, by allowing you to receive puppy applications in the one place.

    Your RightPaw breed listing is a page all about your breeding program, and includes photos as well as information about your breeding practices, the health tests you conduct, expected litter plans and a bit about you as a breeder. Breeders direct their enquiries to their RightPaw listing, so applicants learn more about them, and can submit an application directly on the listing.

    Setting up a listing is as simple as creating an account, and answering a few quick questions. A member of our customer service team will contact you, and provide dedicated assistance in helping you build your listing.

    Absolutely! All enquiries and applications can be accessed via our RightPaw instant messaging chat, so you can speak to them at any time. You can also still call all your enquiries, to get a feel for them as a potential puppy parent and verify their suitability.

    RightPaw is a membership platform, with the option to join and pay monthly ($19.99/month) or annually ($180/yr). It is approximately 25% cheaper to pay annually vs. month-to-month.

    Your RightPaw subscription includes your breed profile page featured on RightPaw, your RightPaw verification and access to our breeder management platform.

    Not at all. Our RightPaw customer service team will be available to set-up your profile and guide you on how to use the website, and will be on-hand to answer any questions you might have along the way. RightPaw has been designed to be simple, intuitive, and time-saving, and that includes learning how to use us!

    RightPaw can complement your existing personal website or profile, by helping manage your enquiries and applications when prospective owners need to contact you. Most websites still require owners to email or call you directly, meaning breeders still need to answer (and keep track of) several enquiries a day. With RightPaw, owners can enquire and apply directly on the breeder’s listing, allowing you to keep all your applications in the one place. You can also set-up your existing websites to point to RightPaw to collect your enquiries, so you can manage them more easily.

    All breeders who sign-up to RightPaw have a Verification Call with our team, and must meet our independent RightPaw Code of Ethics - developed together with vets and breeders. It will also include verifying health records, breeding practices, and in most cases a virtual home inspection. We also work with the state registered organisations and local councils to verify membership and identification numbers for breeders.

    At RightPaw, we believe that responsibility can exist across all breeds - both pure-bred and cross-bred. We want to bring transparency to the whole landscape, and promote great breeders who engage in responsible practices across health, behaviour, socialisation and more. All our breeders are verified independently by our team and against our Code of Ethics, developed by breeders and vets together. We believe it's important to provide this transparency, and help all potential puppy owners on their search. You can read more about our position on this.

    Your privacy is important to us - we do not share your health docs, registration papers, address or phone number with anyone. This is paramount to protect the identity of our breeders. RightPaw does not store or process any credit card information. All credit card and bank account information is handled by Stripe, RightPaw's payment gateway. Stripe is a trusted payment processor. That being said, RightPaw takes security issues very seriously and follows best practices to make sure that your data is safe.

    You sure can, if you decide you would like to change your membership you can email us at and we will update the plan and charge the $180 for the year.

    Unfortunately, if you choose the Annual Pro membership you can only downgrade when your membership is up for renewal the following year.

    Yes, the Monthly Flexi membership subscription on RightPaw is set to automatically renew on the same day each month, and you’ll be charged for the upcoming month.

  • Security at the core

    At RightPaw, we take privacy and security seriously. We process payments using Stripe, which uses secure SSL-encryption, fraud detection systems and meets the highest certification standards to keep payments safe for you and your buyers.

  • Join our RightPaw community of breeders now

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